Advertising and Integrated Brand Promotion

O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising -- demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast busine...

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Bibliographic Details
Main Authors:	O'Guinn, Thomas C. (Author), Allen, Chris T. (Author), Semenik, Richard J. (Author)
Format:	Book
Language:	English
Published:	Australia SOUTH-WESTERN, CENGAGE Learning 2012
Edition:	Sixth Edition
Subjects:	Advertising media planning Branding (Marketing) Advertising
Online Access:	Click Here to View Status and Holdings.
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