Advertising and Integrated Brand Promotion
O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising -- demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast busine...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Australia
SOUTH-WESTERN, CENGAGE Learning
2012
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| Edition: | Sixth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Advertising and integrated brand promotion