Advertising and Integrated Brand Promotion

Advertising and Integrated Brand Promotion

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O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising -- demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast busine...

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Bibliographic Details
Main Authors: O'Guinn, Thomas C. (Author), Allen, Chris T. (Author), Semenik, Richard J. (Author)
Format: Book
Language:English
Published: Australia SOUTH-WESTERN, CENGAGE Learning 2012
Edition:Sixth Edition
Subjects:
Advertising media planning
Branding (Marketing)
Advertising
Online Access:Click Here to View Status and Holdings.
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