Marketing strategy & competitive positioning

Marketing strategy & competitive positioning

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Bibliographic Details
Main Author:	Hooley, Graham J.
Other Authors:	Piercy, Nigel, Nicolaud, Brigitte
Format:	Book
Published:	Harlow, Essex Pearson Education 2012
Edition:	5th ed
Subjects:	Target Marketing > Management Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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