Marketing strategy & competitive positioning

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Bibliographic Details
Main Author:	Hooley, Graham J.
Other Authors:	Piercy, Nigel, Nicolaud, Brigitte
Format:	Book
Published:	Harlow, Essex Pearson Education 2012
Edition:	5th ed
Subjects:	Target Marketing > Management Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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040	#	#	\|a ITMB
090	0	0	\|a HF5415.127 \|b .H66 2012
100	1	#	\|a Hooley, Graham J.
245	1	0	\|a Marketing strategy & competitive positioning \|c Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud
250	#	#	\|a 5th ed
260	#	#	\|a Harlow, Essex \|b Pearson Education \|c 2012
300	#	#	\|a xv, 578 p. \|b col. ill. \|c 27 cm
504	#	#	\|a Includes bibliographical references (p. 572-598) and index
650	#	0	\|a Target Marketing \|x Management
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Piercy, Nigel
700	#	#	\|a Nicolaud, Brigitte
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=475694
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