Marketing strategy & competitive positioning

Marketing strategy & competitive positioning

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Bibliographic Details
Main Author: Hooley, Graham J.
Other Authors: Piercy, Nigel, Nicolaud, Brigitte
Format: Book
Published: Harlow, Essex Pearson Education 2012
Edition:5th ed
Subjects:
Target Marketing > Management
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xv, 578 p. col. ill. 27 cm
Bibliography:Includes bibliographical references (p. 572-598) and index
ISBN:9780273740933 (pbk.)

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