Contemplating corporate marketing, identity and communication

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Bibliographic Details
Other Authors:	Podnar, Klement, Balmer, John M. T.
Format:	Book
Published:	New York Routledge 2010
Subjects:	Communication in organizations > Congresses. Corporate culture > Congresses Corporate image > Congresses Marketing > Management > Congresses Branding (Marketing) > Congresses
Online Access:	Click Here to View Status and Holdings.
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001	wils-475685
020	#	#	\|a 9780415577434(hardback)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HM791 \|b .C66 2010
245	0	0	\|a Contemplating corporate marketing, identity and communication \|c edited by Klement Podnar and John M.T. Balmer
260	#	#	\|a New York \|b Routledge \|c 2010
300	#	#	\|a xi 163 p. \|b ill \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Communication in organizations \|v Congresses.
650	#	0	\|a Corporate culture \|x Congresses
650	#	0	\|a Corporate image \|x Congresses
650	#	0	\|a Marketing \|x Management \|x Congresses
650	#	0	\|a Branding (Marketing) \|x Congresses
700	1	#	\|a Podnar, Klement.
700	#	#	\|a Balmer, John M. T.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=475685