Contemplating corporate marketing, identity and communication

Contemplating corporate marketing, identity and communication

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Bibliographic Details
Other Authors: Podnar, Klement, Balmer, John M. T.
Format: Unknown
Published: New York Routledge 2010
Subjects:
Communication in organizations > Congresses.
Corporate culture > Congresses
Corporate image > Congresses
Marketing > Management > Congresses
Branding (Marketing) > Congresses
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xi 163 p. ill 25 cm
Bibliography:Includes bibliographical references and index
ISBN:9780415577434(hardback)

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