Essentials of marketing management

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Bibliographic Details
Main Author:	Lancaster, Geoffrey
Other Authors:	Massingham, Lester
Format:	Book
Published:	New York Routledge 2011
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780415553469(hbk.)
040	#	#	\|a ITMB
090	0	0	\|a HF5415.13 \|b .L36 2011
100	1	#	\|a Lancaster, Geoffrey
245	1	0	\|a Essentials of marketing management \|c Geoffrey Lancaster, Lester Massingham
260	#	#	\|a New York \|b Routledge \|c 2011
300	#	#	\|a xxv 524 p. \|b ill \|c 26 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management
700	1	#	\|a Massingham, Lester
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=475682
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