Towards effective place brand management branding European cities and regions

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Bibliographic Details
Other Authors:	Ashworth, G. J. Gregory John, Kavaratzis, Mihalis Gregory John
Format:	Book
Published:	Northampton Edward Elgar 2010
Subjects:	Place marketing > Case studies > Europe Brand name products > Case studies > Europe Product management > Case studies > Europe
Online Access:	Click Here to View Status and Holdings.
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