Towards effective place brand management branding European cities and regions

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Bibliographic Details
Other Authors:	Ashworth, G. J. Gregory John, Kavaratzis, Mihalis Gregory John
Format:	Book
Published:	Northampton Edward Elgar 2010
Subjects:	Place marketing > Case studies > Europe Brand name products > Case studies > Europe Product management > Case studies > Europe
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-475680
020	#	#	\|a 9781848442429(hardback)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.12.E8 \|b T696 2010
245	0	0	\|a Towards effective place brand management \|b branding European cities and regions \|c edited by Gregory Ashworth, Mihalis Kavaratzis
260	#	#	\|a Northampton \|b Edward Elgar \|c 2010
300	#	#	\|a xiv, 279 p. \|b ill \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 240-268) and index
650	#	0	\|a Place marketing \|x Case studies \|z Europe
650	#	0	\|a Brand name products \|x Case studies \|z Europe
650	#	0	\|a Product management \|x Case studies \|z Europe
700	1	#	\|a Ashworth, G. J. \|q Gregory John
700	#	#	\|a Kavaratzis, Mihalis \|q Gregory John
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=475680
964	#	#	\|c BOK \|d BM