Towards effective place brand management branding European cities and regions

Towards effective place brand management branding European cities and regions

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Bibliographic Details
Other Authors: Ashworth, G. J. Gregory John, Kavaratzis, Mihalis Gregory John
Format: Book
Published: Northampton Edward Elgar 2010
Subjects:
Place marketing > Case studies > Europe
Brand name products > Case studies > Europe
Product management > Case studies > Europe
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiv, 279 p. ill 24 cm
Bibliography:Includes bibliographical references (p. 240-268) and index
ISBN:9781848442429(hardback)

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