The big book of marketing lessons and best practices from the world's greatest companies

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Bibliographic Details
Other Authors:	Bennett, Anthony G.
Format:	Book
Published:	New York McGraw-Hill 2010
Subjects:	Marketing > Case studies
Online Access:	Click Here to View Status and Holdings.
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001	wils-475675
020	#	#	\|a 9780071621250(pbk.)
040	#	#	\|a ITMB
090	0	0	\|a HF5415 \|b .B54 2010
245	0	4	\|a The big book of marketing \|b lessons and best practices from the world's greatest companies \|c edited by Anthony G. Bennett
260	#	#	\|a New York \|b McGraw-Hill \|c 2010
300	#	#	\|a xv, 464 p. \|b ill \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Case studies
700	1	#	\|a Bennett, Anthony G.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=475675
964	#	#	\|c BOK \|d BM
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