The big book of marketing lessons and best practices from the world's greatest companies
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| Format: | Book |
| Published: |
New York
McGraw-Hill
2010
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xv, 464 p. ill 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780071621250(pbk.) |
Problems in marketing