Brand society how brands transform management and lifestyle

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Bibliographic Details
Main Author:	Kornberger, Martin
Format:	Book
Published:	New York Cambridge University 2010
Subjects:	Brand name products Brand name products > Management Popular culture
Online Access:	Click Here to View Status and Holdings.
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LEADER	00000n a2200000 a 4501
001	wils-475674
020	#	#	\|a 9780521898263
040	#	#	\|a ITMB
090	0	0	\|a HD69.B7 \|b .K66 2010
100	1	#	\|a Kornberger, Martin
245	1	0	\|a Brand society \|b how brands transform management and lifestyle \|c Martin Kornberger
260	#	#	\|a New York \|b Cambridge University \|c 2010
300	#	#	\|a xx, 308 p. \|c 25 cm
504	#	#	\|a Includes bibliographical references (p. 273-291) and index
650	#	0	\|a Brand name products
650	#	0	\|a Brand name products \|x Management
650	#	0	\|a Popular culture
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=475674
964	#	#	\|c BOK \|d BM