Marketing management a decision making approach

Marketing management a decision making approach

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Bibliographic Details
Main Author: Venugopal, Pingali 1958-
Format: Book
Published: New Delhi, India Response Books 2010
Subjects:
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • Introduction
  • Understanding the basics
  • Needs, wants and need hierarchy
  • Marketing product
  • Understanding the market
  • Marketing environment
  • SWOT analysis
  • Purchase process
  • Competitive advantage : building entry barriers
  • The decision-making
  • Segmenting and targeting
  • Positioning
  • Marketing planning process

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