Marketing management a decision making approach

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Bibliographic Details
Main Author:	Venugopal, Pingali 1958-
Format:	Book
Published:	New Delhi, India Response Books 2010
Subjects:	Marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-475665
020	#	#	\|a 9788132104711(paper back)
020	#	#	\|a 8132104714(paper back)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.13 \|b .V46 2010
100	1	#	\|a Venugopal, Pingali \|c 1958-
245	1	0	\|a Marketing management \|b a decision making approach \|c Pingali Venugopal
260	#	#	\|a New Delhi, India \|b Response Books \|c 2010
300	#	#	\|a xvii, 245 p. \|b il \|c 25 cm.
504	#	#	\|a Includes bibliographical references (215 p. - 228 p.) and index
505	1	#	\|a Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process
650	#	0	\|a Marketing \|x Management
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=475665
964	#	#	\|c BOK \|d BM
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