Marketing management a decision making approach
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| Format: | Book |
| Published: |
New Delhi, India
Response Books
2010
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xvii, 245 p. il 25 cm. |
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| Bibliography: | Includes bibliographical references (215 p. - 228 p.) and index |
| ISBN: | 9788132104711(paper back) 8132104714(paper back) |
MARKETING MANAGEMENT A STRATEGIC DECISION-MAKING APPROACH