Brand champions how superheroes bring brands to life

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Bibliographic Details
Main Author:	Buckingham, Ian 1967-
Format:	Book
Published:	Houndmills, Basingstoke, Hampshire New York Palgrave Macmills 2011
Subjects:	Brand name products > Case studies Branding (Marketing) Branding (Marketing) > Case studies
Online Access:	Click Here to View Status and Holdings.
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