Brand champions how superheroes bring brands to life

Brand champions how superheroes bring brands to life

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Bibliographic Details
Main Author: Buckingham, Ian 1967-
Format: Book
Published: Houndmills, Basingstoke, Hampshire New York Palgrave Macmills 2011
Subjects:
Brand name products > Case studies
Branding (Marketing)
Branding (Marketing) > Case studies
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xii, 209 p. ill 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9780230220324(hardback)
0230220320(hardback)

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