the dynamics of mass communication Media in Transition
Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing wo...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
2013
|
| Edition: | 12th Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000nam a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-475318 | ||
| 005 | 202431104036 | ||
| 008 | 240401t19992013NYU ag# ##001 #deng#D | ||
| 020 | # | # | |a 0073526193 |q paperback |
| 020 | # | # | |a 9780073526195 |q paperback |
| 040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a P90 |b .D59 2013 |
| 100 | 1 | # | |a Dominick, Joseph R. |e author |
| 245 | 1 | 4 | |a the dynamics of mass communication |b Media in Transition |c Joseph R. Dominick |
| 246 | 3 | 0 | |a Mass communication |
| 250 | # | # | |a 12th Edition |
| 264 | # | 1 | |a New York |b McGraw-Hill |c 2013 |
| 264 | # | 4 | |c ©1999 |
| 300 | # | # | |a xxi, 470 pages |b illustrations |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references (pages 460-461) and index |
| 520 | # | # | |a Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, 'apps' and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world, including cyberbullying, new media business models, e-book readers' affects on the traditional print publishing industry, online video sites such as YouTube and Hulu.com, the decoupling of advertising from media content, and much more |
| 650 | # | 0 | |a Internet |
| 650 | # | 0 | |a Social media |
| 650 | # | 0 | |a Mass media |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=475318 |
| 998 | # | # | |a 00250##a003.5.1||00250##b002.5.3||00264#1a002.8.2||00264#1b002.8.4||00300##a003.5.1||00300##b003.5.1||00300##c003.5.1||00520##a007.2||00520##b007.2|| |
The dynamics of mass communication media in transition