Leading edge marketing research 21st-century tools and practices

Saved in:

Bibliographic Details
Other Authors:	Kaden, Robert J., Linda, Gerald, Prince, Melvin
Format:	Book
Published:	Thousand Oaks, Calif SAGE Publications 2012
Subjects:	Marketing research
Online Access:	Click Here to View Status and Holdings.
Tags:	Add Tag No Tags, Be the first to tag this record!

MARC


LEADER	00000n a2200000 a 4501
001	wils-475137
020	#	#	\|a 9781412991315 (pbk. : alk. paper)
020	#	#	\|a 1412991315 (pbk. : alk. paper)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.2 \|b .L383 2012
245	0	0	\|a Leading edge marketing research \|b 21st-century tools and practices \|c editors, Robert Kaden, Gerald Linda, Melvin Prince
260	#	#	\|a Thousand Oaks, Calif \|b SAGE Publications \|c 2012
300	#	#	\|a xix, 483 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing research
700	1	#	\|a Kaden, Robert J.
700	#	#	\|a Linda, Gerald
700	#	#	\|a Prince, Melvin
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=475137
964	#	#	\|c BOK \|d BM
998	#	#	\|a 00260##a0011.2.2\|\|00260##b0011.2.2\|\|00260##c0011.2.2\|\|00300##a0011.2.2\|\|00300##b0011.2.2\|\|00300##c0011.2.2\|\|01700##a0011.2.2\|\|02700##a0011.2.2\|\|