Leading edge marketing research 21st-century tools and practices
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| Other Authors: | , , |
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| Format: | Book |
| Published: |
Thousand Oaks, Calif
SAGE Publications
2012
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xix, 483 p. ill. 23 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781412991315 (pbk. : alk. paper) 1412991315 (pbk. : alk. paper) |
Marketing research tools and techniques