Optimal investment and marketing strategies

Optimal investment and marketing strategies

Develops models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and, a model for targeting customers in marketing campaigns.

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Bibliographic Details
Main Author: Murynets, Ilona (Author)
Format: Book
Language:English
Published: Singapore World Scientific 2012
Series:Systems research series v. 2
Subjects:
Investments > Mathematical models
Pricing > Mathematical models > Mathematical models
Customer services > Prices > Mathematical models
Online Access:Click Here to View Status and Holdings.
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Description
Summary:Develops models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and, a model for targeting customers in marketing campaigns.
Physical Description:viii, 79 pages illustrations 24 cm
Bibliography:Includes bibliographical references (p. 73-79)
ISBN:9789814383264
9814383260

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