Legends in marketin

Legends in marketin Philip Kotler

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Sheth, Jagdish N.
Format: Unknown
Published: New Delhi SAGE Publications 2012
Series:Legends in marketing
Subjects:
Kotler, Philip.
Marketing
Marketing research
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • v. 1. Marketing theory and orientations
  • v. 2. Analytical marketing
  • v. 3. Creating and managing the product mix
  • v. 4. Improving the role and practice of marketing
  • v. 5. Strategic marketing
  • v. 6. Globalization and international marketing co

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