Legends in marketin Philip Kotler

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Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Sheth, Jagdish N.
Format:	Unknown
Published:	New Delhi SAGE Publications 2012
Series:	Legends in marketing
Subjects:	Kotler, Philip. Marketing Marketing research
Online Access:	Click Here to View Status and Holdings.
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001	wils-474945
020	#	#	\|a 9788132105190 (hbk. : 9 vol. set)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415 \|b .K6248 2012
100	1	#	\|a Kotler, Philip.
245	1	0	\|a Legends in marketin \|c series editor, Jagdish N. Sheth \|p Philip Kotler
246	3	0	\|a Philip Kotler
260	#	#	\|a New Delhi \|b SAGE Publications \|c 2012
300	#	#	\|a 9 v. \|b ill. \|c 26 cm
490	1	#	\|a Legends in marketing
504	#	#	\|a Includes bibliographical references
505	1	#	\|a v. 1. Marketing theory and orientations -- v. 2. Analytical marketing -- v. 3. Creating and managing the product mix -- v. 4. Improving the role and practice of marketing -- v. 5. Strategic marketing -- v. 6. Globalization and international marketing co
600	1	0	\|a Kotler, Philip.
650	#	0	\|a Marketing
650	#	0	\|a Marketing research
700	1	#	\|a Sheth, Jagdish N.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=474945
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