Positioning the brand an inside-out approach

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Bibliographic Details
Main Author:	Riezebos, H. J. 1960-
Other Authors:	Grinten, Jaap van der
Format:	Book
Subjects:	Product management Brand name products Branding (Marketing)
Online Access:	Click Here to View Status and Holdings.
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Positioning the brand an inside-out approach by Riezebos, H. J. 1960-

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