Positioning the brand an inside-out approach

Positioning the brand an inside-out approach

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Bibliographic Details
Main Author: Riezebos, H. J. 1960-
Other Authors: Grinten, Jaap van der
Format: Book
Subjects:
Product management
Brand name products
Branding (Marketing)
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:vi, 191 p. ill. 23 cm
Bibliography:Includes bibliographical references (p. [177]-180) and index
ISBN:9780415665186
9780415665193 (pbk. : alk. paper)

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