Services marketing text and cases

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Bibliographic Details
Main Author:	Nargundka, Rajendra
Format:	Book
Published:	New Delhi, India Tata McGraw Hill Educati 2010
Edition:	3rd ed.
Subjects:	Service industries > Marketing > India Service industries > India > Marketing > Case studies
Online Access:	Click Here to View Status and Holdings.
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MARC


LEADER	00000n a2200000 a 4501
001	wils-474355
005	202372917229
020	#	#	\|a 9780070682122
020	#	#	\|a 0070682127
040	#	#	\|a ITMB
090	0	0	\|a HD9987.I42 \|b N37 2010
100	1	#	\|a Nargundka, Rajendra
245	1	0	\|a Services marketing \|b text and cases \|c Rajendra Nargundkar
250	#	#	\|a 3rd ed.
260	#	#	\|a New Delhi, India \|b Tata McGraw Hill Educati \|c 2010
300	#	#	\|a xix, 469 p. \|b ill. (some col.) \|c 25 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Service industries \|x Marketing \|x India
650	#	0	\|a Service industries \|x India \|x Marketing \|x Case studies
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=474355
964	#	#	\|c BOK \|d OM