Services marketing text and cases
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| Main Author: | |
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| Format: | Book |
| Published: |
New Delhi, India
Tata McGraw Hill Educati
2010
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| Edition: | 3rd ed. |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xix, 469 p. ill. (some col.) 25 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780070682122 0070682127 |
Services marketing