Foundations of marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Australia
South-Western, Cengage Learning
2013
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| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxiii, 550 p. col. ill. 28 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9781111580162 (pbk.) 1111580162 (pbk.) |
Foundations of marketing