Contemporary marketing

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Bibliographic Details
Main Author:	Kurtz, David L.
Format:	Unknown
Published:	Cincinnati South-Western 2014
Edition:	16th ed
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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001	wils-472887
020	#	#	\|a 113362846X (hbk.)
020	#	#	\|a 9781133628460 (hbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415 \|b .K87 2014
100	1	#	\|a Kurtz, David L.
245	1	0	\|a Contemporary marketing \|c David L. Kurtz
250	#	#	\|a 16th ed
260	#	#	\|a Cincinnati \|b South-Western \|c 2014
300	#	#	\|a xxxiii, 670 p. \|b ill. (chiefly col.) \|c 28 cm
500	#	#	\|a Includes index
650	#	0	\|a Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=472887
964	#	#	\|c BOK \|d AT
998	#	#	\|a 00250##a002.5.2\|\|00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|00500##a002.17.2\|\|