Contemporary marketing

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Bibliographic Details
Main Author: Kurtz, David L.
Format: Unknown
Published: Cincinnati South-Western 2014
Edition:16th ed
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xxxiii, 670 p. ill. (chiefly col.) 28 cm
ISBN:113362846X (hbk.)
9781133628460 (hbk.)