Global marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston
Pearson
2013
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| Edition: | 7th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxiii, 568 p. ill., maps 28 cm |
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| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780132719155 (pbk. : alk. paper) 0132719150 (pbk. : alk. paper) |
Global marketing