Basic marketing research integration of social media

Basic marketing research integration of social media

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Bibliographic Details
Main Author: Malhotra, Naresh K.
Format: Unknown
Published: Boston Pearson 2012
Edition:4th ed
Subjects:
Marketing research
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxxii, 640 p. col. ill. 29 cm
Bibliography:Includes bibliographical references and index
ISBN:9780132544481 (hardcover : alk. paper)
0132544482 (hardcover : alk. paper)

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