Basic marketing research integration of social media
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| Main Author: | |
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| Format: | Book |
| Published: |
Boston
Pearson
2012
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| Edition: | 4th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xxxii, 640 p. col. ill. 29 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780132544481 (hardcover : alk. paper) 0132544482 (hardcover : alk. paper) |
Basic marketing research applications to contemporary issues