Marketing An Introduction

With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

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Bibliographic Details
Main Authors: Armstrong, Gary (Author), Kotler, Philip (Author)
Format: Book Chapter
Language:English
Published: Boston Prentice Hall 2013
Edition:Eleventh Edition
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Marketing An Introduction by Armstrong, Gary

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Marketing an introduction by Armstrong, Gary, Kotler, Philip

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Marketing an introduction by Armstrong, Gary

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MARKETING An Introduction by Armstrong, Gary, Kotler, Philip

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Marketing An Introduction by Kotler, Philip, Armstrong, Gary

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MARKETING An Introduction by Kotler, Philip, Armstrong, Gary

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MARKETING An Introduction by Kotler, Philip

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MARKETING An Introduction by Kotler, Philip, Armstrong, Gary

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Marketing an introduction by Kotler, Philip

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MARKETING An introduction by Kotler, Philip, Armstrong, Gary

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