Marketing An Introduction
With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book Chapter |
| Language: | English |
| Published: |
Boston
Prentice Hall
2013
|
| Edition: | Eleventh Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
MARKETING An introduction
MARKETING An Introduction
Principles of marketing
