Marketing An Introduction

Marketing An Introduction

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With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.

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Bibliographic Details
Main Authors: Armstrong, Gary (Author), Kotler, Philip (Author)
Format: Book Chapter
Language:English
Published: Boston Prentice Hall 2013
Edition:Eleventh Edition
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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