Marketing An Introduction
With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.
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| Main Authors: | , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
Boston
Prentice Hall
2013
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| Edition: | Eleventh Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy. |
|---|---|
| Physical Description: | 1 v. (various pagings) illustrations 28 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780132744034 0132744031 |
MARKETING An introduction 
MARKETING An Introduction