Kiss & Sell writing for advertising
Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional impo...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Lausanne, Switzerland
AVA Publishing
2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Kiss & sell writing for advertising