Kiss & Sell writing for advertising
Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional impo...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Lausanne, Switzerland
AVA Publishing
2006
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Kiss & Sell: Writing for Advertising discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. Commentary, example and advice from leading players in the advertising world offer the aspiring professional important insight and meaningful guidance. Detailed explanations outline the aims of various work and how it was achieved. As a copywriter, your job is not to amuse or entertain, but rather to sell products. By examining the campaigns here, youll see why writing copy is as much a craft as it is an art, and, along the way, you'll learn how to succeed in this glamorous but cutthroat industry. |
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| Physical Description: | 184 pages illustrations (some colour) 30 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9782940373468 2940373469 |
Kiss & sell writing for advertising