Online marketing
In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well i...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Lausanne 6, Switzerland
An AVA Book AVA Book Publishing Pte. Ltd
2010
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| Series: | Basics marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future. Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns. |
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| Physical Description: | 183, [1] pages color illustrations 23 cm |
| Bibliography: | Includes bibliographical references (page [184]) and index |
| ISBN: | 9782940411337 |
MASTERING ONLINE MARKETING