Marketing management
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Lausanne, Switzerland
AVA Pub
2011
|
| Series: | Basics marketing
03 AVA academia |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-472249 | ||
| 020 | # | # | |a 9782940411511 |
| 020 | # | # | |a 2940411514 |
| 040 | # | # | |a DLC |d ITMB |
| 090 | 0 | 0 | |a HF5415 |b .S544 2011 |
| 100 | 1 | # | |a Sheehan, Brian |
| 245 | 1 | 0 | |a Marketing management |c Brian Sheehan |
| 260 | # | # | |a Lausanne, Switzerland |b AVA Pub |c 2011 |
| 300 | # | # | |a 167 p. |b col. ill. |c 23 cm |
| 490 | 1 | # | |a Basics Marketing |v 03 |
| 490 | # | # | |a AVA Academia |
| 500 | # | # | |a "Ethical: awareness/reflection/debate. [Marketing:] n. the action or business of promoting and selling products or services. [Management:] n. the process of dealing with or controlling things or people." - cover |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Marketing |x Study and teaching |
| 650 | # | 0 | |a Marketing |x Management |
| 830 | # | 1 | |a Basics marketing |v 03 |
| 830 | # | # | |a AVA academia |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=472249 |
| 964 | # | # | |c BOK |d AD |
| 998 | # | # | |a 00260##a002.8.2||00260##b002.8.4||00260##c002.7.6||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||01490##a002.12.2||00500##a002.17.2||01830##a006.2.2|| |
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