Marketing management

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Bibliographic Details
Main Author: Sheehan, Brian
Format: Unknown
Published: Lausanne, Switzerland AVA Pub 2011
Series:Basics marketing 03
AVA academia
Subjects:
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:"Ethical: awareness/reflection/debate. [Marketing:] n. the action or business of promoting and selling products or services. [Management:] n. the process of dealing with or controlling things or people." - cover
Physical Description:167 p. col. ill. 23 cm
Bibliography:Includes bibliographical references and index
ISBN:9782940411511
2940411514