Marketing management
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Main Author: | |
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Format: | Unknown |
Published: |
Lausanne, Switzerland
AVA Pub
2011
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Series: | Basics marketing
03 AVA academia |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Item Description: | "Ethical: awareness/reflection/debate. [Marketing:] n. the action or business of promoting and selling products or services. [Management:] n. the process of dealing with or controlling things or people." - cover |
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Physical Description: | 167 p. col. ill. 23 cm |
Bibliography: | Includes bibliographical references and index |
ISBN: | 9782940411511 2940411514 |