Content strategy at work real-world stories to strengthen every interactive project

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Bibliographic Details
Main Author:	Bloomstein, Margot
Format:	Book
Published:	Waltham, MA Morgan Kaufmann 2012
Subjects:	Web site development Information technology > Management Internet marketing Web sites > Design Branding (Marketing) > Design
Online Access:	Click Here to View Status and Holdings.
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001	wils-472213
020	#	#	\|a 9780123919229 (pbk.)
020	#	#	\|a 0123919223 (pbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.1265 \|b .B575 2012
100	1	#	\|a Bloomstein, Margot
245	1	0	\|a Content strategy at work \|b real-world stories to strengthen every interactive project \|c Margot Bloomstein ; with a foreword by Kristina Halvorson
260	#	#	\|a Waltham, MA \|b Morgan Kaufmann \|c 2012
300	#	#	\|a xiv, 163 p. \|b col. ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Web site development
650	#	0	\|a Information technology \|x Management
650	#	0	\|a Internet marketing
650	#	0	\|a Web sites \|x Design
650	#	0	\|a Branding (Marketing) \|x Design
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=472213
964	#	#	\|c BOK \|d AD
998	#	#	\|a 00260##a002.8.2\|\|00260##b002.8.4\|\|00260##c002.7.6\|\|00300##a003.4.1\|\|00300##b003.6.1\|\|00300##c003.5.1\|\|