Hegarty on advertising turning intelligence into magic

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Bibliographic Details
Main Author: Hegarty, John 1944-
Format: Book
Published: New York Thames & Hudson Ltd 2011
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-472167
020 # # |a 9780500515563 (hbk.) 
020 # # |a 0500515565 (hbk.) 
040 # # |a SITPL  |d ITMB 
090 0 0 |a HF5810.H44  |b A3 2011 
100 1 # |a Hegarty, John  |d 1944- 
245 1 0 |a Hegarty on advertising  |b turning intelligence into magic  |c John Hegarty 
246 3 0 |a Advertising 
260 # # |a New York  |b Thames & Hudson Ltd  |c 2011 
300 # # |a 224 p.  |b ill. (some col.)  |c 24 cm 
500 # # |a Includes index 
600 1 0 |a Hegarty, John  |d 1944- 
650 # 0 |a Advertising executives  |v Biography  |x Management 
650 # 0 |a Advertising agencies  |v Biography  |x Management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=472167 
964 # # |c BOK  |d AD 
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