The fundamentals of creative advertising
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
Lausanne, Switzerland
AVA Pub SA
2011
|
| Edition: | 2nd ed |
| Series: | AVA academia
AVA fundamentals |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000n a2200000 a 4501 | ||
|---|---|---|---|
| 001 | wils-472164 | ||
| 020 | # | # | |a 9782940411566 (pbk.) |
| 020 | # | # | |a 2940411565 (pbk.) |
| 040 | # | # | |a NLE |d ITMB |
| 090 | 0 | 0 | |a HF5823 |b .B877 2011 |
| 100 | 1 | # | |a Burtenshaw, Ken |
| 245 | 1 | 4 | |a The fundamentals of creative advertising |c Ken Burtenshaw, Nik Mahon, Caroline Barfoot |
| 246 | 3 | 0 | |a Creative advertising |
| 250 | # | # | |a 2nd ed |
| 260 | # | # | |a Lausanne, Switzerland |b AVA Pub SA |c 2011 |
| 300 | # | # | |a 183 p. |b ill. (chiefly col.) |c 23 cm |
| 490 | 1 | # | |a AVA fundamentals series |
| 490 | 1 | # | |a AVA academia |
| 500 | # | # | |a Text on inside covers |
| 504 | # | # | |a Includes bibliographical references and index |
| 650 | # | 0 | |a Commercial art |
| 650 | # | 0 | |a Advertising |
| 650 | # | 0 | |a Advertising campaigns |
| 700 | 1 | # | |a Mahon, Nik |
| 700 | 1 | # | |a Barfoot, Caroline |
| 830 | 0 | # | |a AVA academia |
| 830 | 0 | # | |a AVA fundamentals |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=472164 |
| 964 | # | # | |c BOK |d AD |
The fundamentals of creative advertising