Social business by design transformative social media strategies for the connected company

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Bibliographic Details
Main Author: Hinchcliffe, Dion
Other Authors: Kim, Peter 1974-
Format: Book
Published: San Francisco, CA Jossey-Bass 2012
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781118273210 (hbk.) 
020 # # |a 1118273214 (hbk.) 
040 # # |a DLC  |d ITMB 
090 0 0 |a HF5414  |b .H56 2012 
100 1 # |a Hinchcliffe, Dion 
245 1 0 |a Social business by design  |b transformative social media strategies for the connected company  |c Dion Hinchcliffe, Peter Kim ; foreword by Jeff Dachis 
246 3 0 |a Transformative social media strategies for the connected company 
260 # # |a San Francisco, CA  |b Jossey-Bass  |c 2012 
300 # # |a ix, 240 pages  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Strategic planning  |x Marketing 
650 # 0 |a Social media  |x Marketing 
700 1 # |a Kim, Peter  |d 1974- 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=470991 
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