Social business by design transformative social media strategies for the connected company

Social business by design transformative social media strategies for the connected company

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Bibliographic Details
Main Author: Hinchcliffe, Dion
Other Authors: Kim, Peter 1974-
Format: Book
Published: San Francisco, CA Jossey-Bass 2012
Subjects:
Strategic planning > Marketing
Social media > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:ix, 240 pages ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:9781118273210 (hbk.)
1118273214 (hbk.)

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