Chasing youth culture and getting it right how your business can profit by tapping into today's most powerful trendsetters and tastemakers

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Bibliographic Details
Main Author:	Wells, Tina 1980-
Format:	Book
Published:	Hoboken, NJ John Wiley & Sons 2011
Subjects:	Marketing Young consumers > Attitudes > United States Generation Y > Attitudes > United States
Online Access:	Click Here to View Status and Holdings.
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001	wils-470965
020	#	#	\|a 9781118004050 (cloth)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.332.Y66 \|b W45 2011
100	1	#	\|a Wells, Tina \|d 1980-
245	1	0	\|a Chasing youth culture and getting it right \|b how your business can profit by tapping into today's most powerful trendsetters and tastemakers \|c Tina Wells
260	#	#	\|a Hoboken, NJ \|b John Wiley & Sons \|c 2011
300	#	#	\|a x, 213 p. \|c 24 cm
650	#	0	\|a Marketing
650	#	0	\|a Young consumers \|x Attitudes \|z United States
650	#	0	\|a Generation Y \|x Attitudes \|z United States
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=470965
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