Chasing youth culture and getting it right how your business can profit by tapping into today's most powerful trendsetters and tastemakers

Chasing youth culture and getting it right how your business can profit by tapping into today's most powerful trendsetters and tastemakers

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Bibliographic Details
Main Author: Wells, Tina 1980-
Format: Book
Published: Hoboken, NJ John Wiley & Sons 2011
Subjects:
Marketing
Young consumers > Attitudes > United States
Generation Y > Attitudes > United States
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:x, 213 p. 24 cm
ISBN:9781118004050 (cloth)

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